Core Power vs. Muscle Milk: Nutrition, Cost, & Taste Compared

This review article does head-to-head nutrient & product quality comparisons of two pairs of ready-to-drink protein shakes from Muscle Milk and Core Power.

The first pair sized up are their “regular” formulas, Core Power’s Performance vs. Muscle Milk’s Genuine.

And in the second comparison are the companies’ high-protein shake products, Core Power’s Elite vs. Muscle Milk’s Pro Series®.

 

 

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Science resources included

As is my custom here on heydayDo, I will provide links to all of the relevant sports science & medical resources, clinical studies, and nutritional data used in this article.

 

 

What are we looking at?

To figure out which shake might be a better choice to include in our diet, I think it’s important to evaluate & compare these areas:

  • Calories
  • Macronutrients (protein, carbs, fats)
  • Sugar & sodium content
  • Vitamin & mineral content
  • Artificial &/or unwanted additives
  • Protein source
  • Cost
  • Taste

So we’ll look at all of these factors while comparing the four protein shakes featured in this review.

 

 

Rise of the RTD protein shakes

Premier protein and Muscle Milk the RTD shake future - heydayDo image

 

It wasn’t all that long ago when an RTD (ready-to-drink) protein shake wasn’t a thing.

If you wanted a high-protein drink after a workout, you made one yourself: RTD shakes weren’t in the fridges of convenience stores or on grocery store shelves.

The early players — Premier Protein & Muscle Milk — made their debuts in 1999 & 2004, respectively.

 

Before RTD shakes, there was Ensure

I’m just guessing, but I think somewhere along the line fitness supplement & beverage companies took a cue from pharmaceutical powerhouse Abbott Labs, who brought Ensure® to market in the early 1970s. (1)

Now understand, Ensure is no high-protein drink. (2)

A bottle of its Original recipe gives you just an egg & a half of protein in a corn starch & canola oil bath that has about the same amount of sugar as 3 ½ Krispy Kreme donuts. (3)

 

How to hype a supplement

But it was aggressively marketed as a ready-to-drink healthy nutritional supplement to doctors & hospitals, who in turn pushed it onto their patients. (4)

It sold like hotcakes, and the marketing model for RTD shakes was born:

  • stuff it full of stuff, including vitamins & protein
  • paraphrase sports science lingo into catchy hype
  • have a great photoshoot 😉

(Now they throw in a sweaty fitness model or well-known athlete swigging an RTD shake to “aid recovery”. Back then it was a smiling dude in a white lab coat with a stethoscope draped around his neck. I know, ’cause I was there…)

 

Supplement marketing then (doctor) and now (fitness model) - heydayDo image

Evolution of health supplement marketing, 1970s vs. 2020s

 

 

RTD shakes are everywhere these days

A quick search on Amazon (ready to drink protein shakes) revealed dozens of companies selling pages’ worth of drinks marketed as either high-protein or meal replacement beverages.

Keep in mind the quality out there varies as widely as the product selection does, so being able to easily parse through Nutrition Facts labels is a handy skill to have.

 

 

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Benefits of RTD protein shakes

I think the main thing that a ready-to-drink protein shake offers is convenience.

Whether you get them by the case from Costco, Amazon, Walmart — or pick one up at the store after your workout or whenever — you can just pop it open & protein up.

 

From the “Yo dude, nobody cares” department

To each their own is one of my credos…

I’m not an RTD shake person myself.

Whenever I’m on the go — if I’m going to be away from my blender for more than a few hours — I pack a shaker bottle & a Ziplock bag of my fave protein powder.

All I need is some water and I’m set.

Since the ready-to-drink protein shakes on store shelves everywhere are selling by the millions these days, the marketplace is saying I’m some sort of a lone wolf on this one.

All good over here.

 

RTD shakes: easy way to get protein’s benefits

Adequate amounts of protein is one of the most important things you can do for yourself & your workout program. (22)

The benefits are numerous, and here are a few.

 

Lose weight, keep muscle

Higher protein intake boosts your metabolism, which increases your calorie burn rate.

This not only helps with weight loss, but it also helps preserve your muscle during a weight loss program better than a low-protein diet can. (5)

 

Sends satiety signals

Protein can keep you feeling full for longer periods than carbs or fat can. (6)

 

#1 for muscle

Protein is the most effective macronutrient for building lean body weight. (7)

 

 

Core Power vs. Muscle Milk review #1

Core Power vs Muscle Milk MINI - heydayDo featured image

 

OK, let’s compare their two regular formulas that come in 11 ounce sizes, Core Power’s Performance and Muscle Milk’s Genuine.

They’re both chocolate: I snagged a 12-pack of each and went with my go-to flavor.

 

 

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Buyer satisfaction ratings

Muscle Milk Genuine –  85%,  4.4  1,000+ online reviews

 

 

Core Power Performance –  84%, 4.4  2,200+ online reviews

 

Important note:

For some reason, Core Power has two different Performance formulas on the market these days.

The nutrition info below is for their 11.5 oz. container that you see in my pics, since that’s what I bought for this review article.

Their other Performance recipe comes in a 14 oz. bottle and has a different nutritional profile.

 

 

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Macronutrients

Core Power Performance vs Muscle Milk Genuine Nutrition Facts - heydayDo image

My takeaways
  • Core Power has 50% more calories than MM
  • Protein’s about the same
  • Core Power has 4x the carbs
  • CP has a boatload of sugar
  • Fat’s about even
  • MM’s sodium is a bit high for an 11 oz. drink

 

Macronutrient %s

Here’s my breakdown of the percent of each macronutrient in these protein shakes.

I’m basing it on their calories, and using the standard approximate calories/gram for fat-carbs-protein of 9-4-4. (8)

(Since the FDA’s 9-4-4 guidance is approximate, they don’t equal 100%. They’re both over due to the fiber type in the Carbs.)

 

Core Power vs Muscle Milk macro %s - heydayDo image

My takeaways
  • Muscle Milk has a much higher protein content %
  • Core Power is mostly carbs
  • Most of those CP carbs are added sugar

 

Macronutrient bottom line:

As you can see, even though they have basically the same grams of protein they are quite different nutritionally.

Core Power Performance is almost half carbs, with 93% of them coming from added sugar.

Muscle Milk Genuine is almost ⅔ protein, with low carbs that are mostly fiber additives made from corn.

Muscle Milk’s sodium level should be noted by those who need to restrict their salt intake due to high blood pressure issues. (9)

 

 

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Ingredients

Core Power

Here’s a pic of the ingredients in Core Power’s 11 oz. Performance protein shake:

Core Power Performance 11oz size ingredients - heydayDo image

 

Note: Core Power protein shakes are lactose-free, even though they use real low-fat milk.

This is due to the ultra-filtration process that Fairlife® — the makers of Core Power — use on all of their milk products. (10)

Below is a comparison from Fairlife’s website of their ultra-filtered milk compared to regular milk.

 

Fairlife ultrafiltered milk comparison - heydayDo image

 

 

Muscle Milk

And here’s what’s in Muscle Milk’s Genuine protein shake.

Muscle Milk Genuine ingredients - heydayDo image

 

Vitamins & minerals

Both companies have added Vitamins A & D to their shakes, and this fortification has been a common practice in the dairy industry for decades. (11)

Vitamin D is added to prevent soft bones, and a synthetic vitamin A is put in low-fat milk or isolates to replace the vitamin A lost in the skimming process. (12)

And Muscle Milk goes further with more vitamin & mineral supplementation, adding vitamin C, potassium, phosphorus, & magnesium.

 

 

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Any unwanted ingredients?

We each have our own standards regarding the different artificial food additives we’re willing to tolerate (or not) in processed products like these.

So I’ll just list the ingredients in each protein shake that some people prefer to avoid.

 

Core Power Performance

* Natural Flavors – since they’re not really natural (13)

* Carrageenan – a thickener made from seaweed that’s been linked to cancer & other health problems (14)

 

Muscle Feast Genuine

* Canola oil – it’s genetically modified, heavily processed, & linked to inflammation (15)

* Natural & Artificial Flavors – as mentioned above

* Carrageenan – as mentioned above

* Sucralose – artificial sweetener some nutrition experts say isn’t good for us (16)

* Acesulfame potassium – same issue as Sucralose, it too has some health experts questioning its safety (17)

 


 

Protein source

Core Power

Core Power only uses real low-fat milk for their milk protein.

As mentioned earlier, it is lactose-free milk thanks to their filtration process.

 

Muscle Milk

These are Muscle Milk’s protein sources:

  • calcium caseinate (18)
  • milk protein isolate (19)
  • sodium caseinate (20)

They use no real milk in their Genuine protein shake — these are all hydrolyzed powders — and they say so on the bottle.

 

 

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Cost

Keeping in mind that online prices change often…

For this cost comparison, the 11.5 oz. Core Power Performance current price I used is here.

And Muscle Milk’s 11 oz. Genuine current price is here.

 

Similar prices

Core Power Performance & Muscle Milk’s Genuine in the 11 oz. size cost about the same.

I see only a penny difference between their per ounce prices, 17¢ vs. 18¢.

So that’s only a difference of 11¢ a bottle, and it’s Core Power who costs a teeny bit more.

Their 12-packs are currently priced at a little under $25 for Core Power Performance, and a little under $23 for Muscle Milk Genuine.

 

(Even though they basically cost the same per ounce, that $2 difference in their 12-pack prices shows up because Core Power’s bottle is ½ oz. bigger.)

 

 

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Taste

Disclaimer: 

1. My taste buds are very finicky and sensitive to artificial anything.

2. I believe we each have our own unique taste preferences.

3. My opinion on taste doesn’t matter much anyway.

(Reminder: I bought the chocolate-flavored for both.)

 

My biased taste buds find Core Power Performance to be a better tasting RTD shake than Muscle Milk’s.

I’m certain it’s caused by the artificial sweeteners sucralose & acesulfame potassium in MM’s shake, plus the fact that Core Power Performance is stuffed full of sugar.

And whose taste buds can resist sugar’s temptations? 😘

 

 

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Review Summary

Core Power Performance vs. Muscle Milk Genuine



* They have the same amount of protein per serving & cost the same, but they’re not the same.

* While protein is almost ⅔ of Muscle Milk’s macros, it’s less than half in Core Power Performance.

* That’s because Core Power’s “high-protein shake” is actually almost 50% carbs, most of which is from added sugar.

* Muscle Milk Genuine uses more processed ingredients including artificial sweeteners, and its sodium content is on the high side.

* Irony of the day: Muscle Milk Genuine uses no real milk and yet is not lactose-free, while Core Power products use only real milk as their protein source and are lactose-free.

* Their buyer satisfaction ratings are identical.

See Core Power reviews & current price

See Muscle Milk reviews & current price

 

 

Core Power Elite vs. Muscle Milk Pro review

Core Power Elite vs Muscle Milk Knockout - heydayDo image

 

Here we’ll compare the “next-level” versions of protein shakes from these two companies.

The main difference between Core Power & Muscle Milk’s regular formulas and these Elite & Pro Series formulas is the additional protein that’s been added.

 

Both Core Power Elite & Muscle Milk Pro Series have 60% more protein than their regular formulas, Performance & Genuine, respectively.

 

 

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Buyer satisfaction ratings

Core Power Elite Chocolate –  87%,  4.5  1,500+ online reviews

 

 

Muscle Milk Pro Series Chocolate –  84%,  4.4  2,300+ online reviews

 

 

 

Macros - heydayDo icon

Macronutrients

Core Power Elite and Muscle Milk Pro Series Nutrition Facts - heydayDo image

These are their Nutrition Facts panels side by side, with Core Power Elite on the left & Muscle Milk’s Pro Series on the right.

I bought the chocolate versions of each of these again.

 

Note: And I’m using Muscle Milk’s 40g of protein version of their Pro Series for this comparison, since they have two formulas of this out on the market — one with 32g of protein & this one with 40g.

 

Core Power Elite vs Muscle Milk Pro Series macros %s - heydayDo image

 

My macros takeaways
  • Both are definitely high protein drinks
  • Their protein amounts are about the same
  • Core Power has 20% more calories
  • Carbs are about the same
  • Their fats are about the same too
  • MM Pro Series’ sodium is a little high again

 

Macronutrient bottom line:

These two “upgraded” RTD protein shakes are much more similar to each other than their regular formulas were.

The bigger differences are actually between their respective regular shakes and these (really) high protein drinks, as you’ll see below.

 

Core Power Elite vs. Performance

Core Power Performance vs Core Power Elite - heydayDo image

  • Elite has big increase in protein, big drop in carbs
  • Carb drop is from removing the sugar
  • Elite is the real protein shake here

 

And here’s the same comparison between the two Muscle Milk RTD shakes.

Muscle Milk Pro Series vs. Genuine

Muscle Milk Pro Series vs Muscle Milk Genuine - heydayDo image

  • Big increase in protein raises it to 80% of macros
  • Carbs are about the same
  • Fat cut by more than half, likely from less milk fat

 

 

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Ingredients

Here’s a pic of the ingredients in the Core Power Elite protein shake:

Core Power Elite ingredients - heydayDo image

 

And here’s what’s in Muscle Milk’s Pro Series shake:

Muscle Milk Pro Series ingredients - heydayDo image

 

Vitamins & minerals

Once again we see Core Power & Muscle Milk fortify their RTD milk shakes with Vitamins A & D like most milk product makers do.

Note: On MM’s Pro ingredients label you won’t see “Vitamin D” written because they’re listing it under its chemical name, cholecalciferol.

And like they did with their Genuine formula, Muscle Milk supplements their protein drink with additional vitamins & minerals.

This time they went all out, putting in 20 different vitamins & minerals.

 

(You can tell which ones they added by looking at the Nutrition Facts panel – it’s all of the vitamins & minerals with Daily Values of 25% or more.)

 

 

 

 

 

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Any unwanted ingredients?

Core Power

For Elite, Core Power has the same two “not universally loved” ingredients that were in their Performance formula — Natural Flavors & carrageenan.

Plus they add two more since they’re using the artificial sweeteners sucralose & acesulfame potassium in Elite too.

 

Muscle Milk

Muscle Milk’s Pro Series has the same five potentially undesirable ingredients that were in their Genuine protein drink.

They’re the same four Core Power puts in Elite plus canola oil.

 

 

Protein source

Core Power Elite

  • 100% low-fat milk, just like their Performance drink we looked at earlier

 

Muscle Milk Pro Series

  • The same 3 milk protein powders we saw in their Genuine formula

 

 

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Cost

Core Power Elite Chocolate & Muscle Milk’s Pro Series Knockout Chocolate have very similar prices.

At least on the surface, as I’ll explain in a minute.

Core Power Elite’s current price is here.

Muscle Milk’s Pro Series’ current price is here.

I see both selling at 21¢ an ounce.

Since there are 14 oz. in a bottle, their per bottle price is $2.94.

So both of their 12-packs are a hair under 36 bucks at the moment.

 

MM’s Pro Series’ protein costs a teeny bit less

It’s not much of a difference, but remember for the same price as Core Power Elite, Muscle Milk’s Pro Series gives you 2 more grams of protein (42 vs. 40).

Splitting hairs I know, but worth a mention.

 

 

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Buyer Beware advice

Shopping Tip: Watch out for messed-up listings on Amazon & Walmart for Muscle Milk’s Pro Series Knockout Chocolate –& maybe the other flavors too, I don’t know.

Check this out:

Muscle Milk Pro Series listings on Amazon and Walmart showing 32g and 40g protein servings - heydayDo image

What you’re looking at are product listings on Amazon & Walmart that both say “32g protein”.

(Remember as I said earlier, Muscle Milk has two sizes out there, 32g & 40g.)

 

But you can see that the Nutrition Facts label on Muscle Milk’s bottle says “40g protein”.

 

“What up”: These retailers have so many listings for the same product these days that they make confusing mistakes like this a lot.

But they’ll also have a correct listing for the same product somewhere too, so be aware of this & confirm you’re getting what you think you’re getting.

 

FWIW, my links in this review go to the right product pages**.

I know this because I bought all 4 of these protein shakes off of them when I decided to write a “Core Power vs. Muscle Milk” review.

(** – for now, ’til someone over there gets “creative” again.😜)

 

 

 

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Taste

I’ll call this one a draw, with advantage given to Core Power’s Elite RTD shake.

 

Real milk > processed powders

I think the reason Core Power’s Elite taste a little better to me is their use of 100% real milk for their protein source, compared to the 3 hydrolyzed milk protein powders in Muscle Milk.

Core Power’s Elite has none of the sugar that was in their regular version, so it doesn’t taste as good to my taste buds as that sugary milk concoction they call Performance.

The sugar was swapped out for the same two artificial sweeteners that Muscle Milk uses in both of their protein shakes featured here.

So there’s some taste similarity between Elite and MM’s Pro Series as a result.

 

 

Review comparison - heydayDo icon

Review Summary

Core Power Elite vs. Muscle Milk Pro Series


* These two upgraded high-protein shakes are similar in a bunch of ways, very similar.

* Both have:

  • similar amounts of protein
  • similar macronutrient balance
  • similar artificial sweeteners
  • similar cost
  • roughly similar taste – slight edge to CP’s real milk
  • similar battleship gray color on packaging
  • similar buyer satisfaction ratings

See Core Power Elite reviews & price

See Muscle Milk reviews & price

 

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Wrapping Up

I hope that my article on the comparison of the ready-to-drink protein shakes from Muscle Milk and Core Power is useful to you, and I wish you well on your fitness journey.

Let’s go.

– greg

July 2020

 

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About Me

heydayDo author Greg Simon
Hi I’m Greg Simon. Fitness training & nutrition researching since 1982. Surfer. Organic food & wine grower. Guitarist. Congenital heart disease survivor (so far).

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About heydayDo

heydayDo is my “fitness after 50” website that’s about embracing the physically active lifestyle as we get older.
 
It’s an information-sharing, personal opinion blog of mine.
 
(So if you’re looking for medical advice, hit up your doctor or health professional for that. I’m just shootin’ the breeze here…) 
 
heydayDo began as a daily journal I kept as I recovered from the latest of many heart operations I’ve had to deal with since birth. 
 
I have a deep interest in learning about nutrition & fitness, and applying it to improve my quality of life.
 
I believe this knowledge can help me be the healthiest & strongest version of me as I can, even in the face of inborn heart disease.
heydayDo author Greg Simon at 60 (Jan 2020) original

The 60-year-old version of me, January 2020

So when I get curious about something, I’ll dig into whatever sports science & medical facts there are on the topic to learn what’s real & what’s hype.
 
Here on heydayDo I share what I’ve learned from my fitness, health, & nutrition research with whoever drops by.